As part of the launch of the Renault 5 E-Tech 100% electric,
the brand called on 17mars to create a film featuring the '5' emblem.
We designed an iconic film that transcends the new brand identity
and defined a directing principle that allows for the exploration
of exceptional territories of graphic expression.
We chose to reinterpret the vehicle's technological characteristics
and celebrate its revival by capitalizing on various logo metamorphosis mechanisms.
Thus, each dynamic, texture and dominant color refer to the circular economy,
electrification,
and digitalization.
The film plays the electro-pop codants specific to Renault 5.
It concludes with a reveal playing with crystalline iridescence,
echoing the communication campaign made for the launch of the vehicle.
echoing the communication campaign made for the launch of the vehicle.
Client: Renault
Studio: 17mars
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Creative Direction: Géraldine Károlyi / Margaux Botton
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Creative Direction: Géraldine Károlyi / Margaux Botton
Direction: Géraldine Károlyi
Design & Animation: Eliott Selles / Alexandre Bachmatiuk / Sylvain Gaussens
Editing & Compositing: Alexandre Bachmatiuk / Joffrey Escudier / Victor Rocheteau / Simon Jean
Creative Production: Alison Chavigny
Technical Supervision: Alexandre Bachmatiuk
Music: Daft Punk / Start-Rec
Thank you!
